But it was "lifestyle appeal" that gave the Dunk its staying power. Its strong translation to skateboarding culture spawned a Nike SB Dunk iteration that has become synonymous with the original, even decades later. Nike already had the immensely popular Air Force 1 and Air Jordan 1 in its arsenal.
They positioned the Dunk as a way to tie to basketball teams—focused initially on the NCAA—needing a colour-specific model for an entire roster. In August , Nike launched a program that included like-minded colourways for footwear, apparel and bags.
John's and UNLV. The Nike Dunk remained a colour-focused performance basketball model for the next decade, but by the time the shoe saw its first retro in in the original colourways , lifestyle designs had taken over. The style went low-top, giving rise to a more casual culture. You could get these kicks in nearly any colour you wanted—from classic white or black to a bold red, blue or green.
With the streetwear and skate cultures embracing the Nike Dunk, collaborations took shape in the most popular colourway releases. Notable collaborations include:.
Colour was a predominant factor in getting the Nike Dunk recognition—lots of bold colour. Designed as a team-centric model intended to sell to entire locker rooms and Nike hoped, the fans that followed these teams , shoe designer Peter Moore sketched the first concept of the Dunk, initially dubbed the College Colour High.
This design incorporated the best features from a variety of models to create a high-top court shoe. The durable rubber outsole was inspired by the Air Jordan 1—the leather upper was a cross between the AJ 1 and the Nike Terminator. The Nike Dunk borrowed from these other successful silhouettes but had its own distinct personality. Some of the more sought-after—and expensive—models include:. Actual selling price of items not guaranteed and may vary. The focus on color gave the Nike Dunk a spotlight, but the introduction of bold color blocking opened up a new canvas of colorways and collaborations.
Skateboarding culture's influence can't be ignored—the Nike SB line launched in , with the modified Nike SB Dunk as its flagship model. And the Dunk's introduction of bold color into s basketball and its cultural mix of sports and lifestyle have proven the Nike Dunk to be a lasting legacy in sneaker culture. Skip to main content. Shop by Category. Shop by US Shoe Size. Shop by Model. See All - Shop by Model. All Auction Buy It Now.
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